Blog Post Guidelines

What Makes a Good Topic?

The blog at the Louisiana Legal Ethics website publishes short articles on topics that lawyers in general and Louisiana lawyers in particular would want to read about.

The ideal blog post for the Louisiana Legal Ethics website has the following components. The post generally starts with a basic report about some recent development in lawyering law such as the following:

  1. A new discipline, DQ or malpractice case.
  2. A new ethics opinion.
  3. A newspaper article or blog post about a lawyer doing something wrong.
  4. A new rule of professional conduct.
  5. A new ABA model rule, comment, standard or resolution.

In reporting on the development, the post should hyperlink to the case, newspaper article, ethics opinion, or other source document.

The post should then discuss how the issue would be resolved in Louisiana, with links to the Louisiana Rules of Professional conducts on this site. This includes doctrinal analysis, and a normative assessment as to whether Louisiana “should” do the same thing or something different, and why.

The post should include an image that is somehow relevant to the post. The post should also contain either the same or a “Featured Image” (see the bottom right of the WordPress draft page). The Featured Image must be a 300×150 rectangle (this is required by the theme); be sure to add “white space” to the resized image so as not to distort the image.

After writing the post and editing it, check all hyperlinks by using “Preview.” Then run a WordPress SEO by Yost SEO check after entering a Focus Keyword, SEO Title and Meta Description.

Google search what generally makes a good “blog” post. You can do a search for “blog writing tips” that will yield innumerable posts reflecting different ideas about what makes a good topic for a blog post. Here is but one example: How To Write A Good Blog Post (contentmarketinginstitute.com)

Here are some basic tips:

  • Our audience is Louisiana lawyers. Write to them. Address their interests and concerns. Amuse and educate them.
  • All readers like lists, numbered, bulleted, etc. For example, “Top Ten Things to Avoid,” “Three Things to Remember,” “To Do,” “What Not to Do,” and the like.
  • Instead of an explanation or annotation of the black letter law, identify a question and answer it, for example: “How Long Must I Keep This File?”
  • People like to be guided to more information or different points of view on a given topic. If you can include a meaningful hyperlink, please do.
  • To find topics, research new case law and ethics opinions on Bloomberg Law, Westlaw, LexisNexis, and the ABA/BNA Lawyers’ Manual on Professional Conduct. Also consider law review articles, treatises, and news articles to come up with interesting ideas or valuable links.

Writing and Editing the Post

Once you choose a topic, write the post. Here are some guidelines for doing so:

  • Keep it short; no more than 4-5 paragraphs.
  • Always hyperlink to the source documents.
  • Insert a relevant image. Resize the image to 300 x 150. You can use this online image resizer to do this. Make sure to lock the pixels to 300 x 150 and to preserve and not distort the original image. To do that, usually you have to use a white filler background, which the resizer will let you do.

Grammar, Style, and Usage

  • Use the Texas Law Review Manual on Usage and Style.
  • Use The Bluebook: A Uniform System of Citation. Use strict Bluebook cite form with one exception—citations to Louisiana cases must not follow the public domain citation format. Louisiana cases must be cited using only the Southern Reporter citation. If no Southern Reporter cite is available, use a Westlaw citation. If no Westlaw citation is available, cite as a slip opinion. For Louisiana circuit court opinions, always include the circuit. For example: State v. Roe, 238 So. 3d 345 (La. Ct. App. 4th Cir. 2017); State v. Doe, 2017 WL 83956964589 (La. Ct. App. 5th Cir. Dec. 3, 2017); State v. Loe, No. 17-3984 (La. Dec. 8, 2017). Note that there is a space between So. and 3d.
  • Use topic sentences in every paragraph.
  • Write short sentences.
  • Always write in the active voice. For example: “The court suspended the respondent for 6 months.” Not: “The respondent was suspended for six months.”
  • Prefer past tense. For example: “The respondent pleaded guilty to the crime of theft.”
  • Use the Oxford comma.
  • Never use the word “attorney”; always use the word “lawyer” instead.
  • When making rule statements, use the singular term “a lawyer.” For example, say “a lawyer must not steal.” Don’t say: “lawyers must not steal.”
  • Use “pleaded guilty”; not “pled guilty.”